Why Ford Matters

Agustus 07, 2017

Ford may really good last the miner's canary inwards the automobile business.

In a recent Opinion article inwards Business Insider , which was listed equally a "briefing" inwards their Australian edition , a immature editor argues that "fake news" has been slamming the auto manufacture unfairly.

I idea this article was funny on a release of levels.  To start out amongst , it is distributed widely inwards the Australian format , equally their Australian branch doesn't accept an ad-block detector , apparently.  Given the demise of the Australian Auto Industry (now 100% GONE)  I flora it interesting they would brand this declaration at all inwards Australia.

But I also flora this article an interesting representative of the mindless drivel inwards the "financial press" which oftentimes posts articles to boost or depress stock prices (I believe) or to brand contrarian arguments.  In other words , it is pretty worthless news.

The primal premise the writer makes is , gee , motorcar sales accept been going similar gangbusters inwards 2015 together with 2016 , together with hence what's the problem?  The work is , it's 2017 , together with motorcar sales are falling off dramatically.   People are running out of credit together with defaults on sub-prime motorcar loans are skyrocketing.   The auto manufacture withal suffers from massive over-capacity , together with the troubles of the "Big-3" are far from over - together with equally inwards the past times , leveraged on the sales of SUVs - together with this fourth dimension some leveraged fifty-fifty farther on sales inwards China.

The writer of the Business Insider slice evidently believes inwards the Disco Stu method of trend-spotting.   What happened inwards the past times is non a forecast of the future!
GM has recovered the best of the big-3 , but makes a large sum of its profits on sales inwards China.  The Chinese are non stupid.  They allow inwards Western automakers only to selection their brains together with larn from them.   Their domestic motorcar makers volition eventually supervene upon transplants inwards their habitation marketplace - together with they volition eventually export cars , andMarket Cap notwithstanding ,* Tesla is non "worth more" than Ford.  Ford makes to a greater extent than cars inwards a calendar month that Tesla sells inwards a year.  In fact , it is somewhat ironic that the novel caput of Ford formerly was inwards accuse of their automated vehicle division.  It is non that Ford doesn't accept a mitt inwards these emerging technologies , solely that the current technologies are non selling really well.

So yep , inwards a way , the writer of the Business Insider slice is correct - inwards that anyone who is arguing that the motorcar describe of piece of work organization is headed for problem because of Uber , Waymo , Google , Tesla , or whatever , accept their caput upwards their ass.   But I don't encounter a lot of people making this declaration close the electrical current province of affairs inwards the auto market.  Maybe 5 or x years from instantly these "disruptors" may accept an deport on - nosotros volition accept to aspect together with see.   Most of the analysts I accept read had pointed out instead that the fundamentals of the motorcar marketplace indicate toward recession together with such a recession could last really difficult for the weakest of the carmakers - Ford.

* * *

* Market Cap is meaningless together with the Ford representative illustrates why.  Ford has a D/E ratio of over 4.  This agency that 4 times equally much of Ford is "owned" past times bondholders than shareholders.  So naturally , the stock is worth less - the existent owners of Ford are the lenders.  If you lot don't believe this , approximate who ends upwards owning a fellowship afterwards bankruptcy?  Yup , the bondholders - piece shareholders are wiped out.  So when people harp close "Market Cap" of such-and-such a stock , only plug your ears together with melody it out.  Market Cap is a meaningless release than solely boobs on the fiscal shows toss around.  It agency zip , whatsoever.



UPDATE:  Not solely is Ford seeing lower sales , GM is also , especially amongst cars together with fifty-fifty their trucks.   Again , the press raises the canard of the "tech" sector cutting into sales , fifty-fifty equally Tesla has hardly sold whatever cars , together with no ane has genuinely sold any self-driving cars to date.   Rather , the ground is simple:  Recession.   Ford together with Fiat-Chrysler are propping upwards truck sales amongst sales to fleets together with steep discounts , cutting into GM's revenue.  Car sales are downwards equally gas is inexpensive together with everyone wants a huge SUV or pickup truck - those who are withal buying at this indicate , that is.

This volition plough some inwards 2-4 years , of course!

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