Will Amazon Take Over the World? Not Exactly.

Agustus 02, 2017

Will Amazon accept over retailing equally nosotros know it?  Not quite.

Another 24-hour interval , some other sensationalist even inwards the press.   After Amazon bought overpriced in addition to under-performing "upscale" nutrient retailer Whole Foods , the Washington Post (owned past times Amazon equally well) gushed that "Now we'll larn our fresh kale delivered past times drone!"  Impartial reporting from the Washington Post!

Oh , except that despite all the hoopla , no 1 is delivering anything past times drones.   The peril of 1 of those things crashing into somebody in addition to killing them is only also high.   Also , how would your drone handgrip a thundershower , snowfall tempest , or high winds?   Oh , in addition to correct , those things run on batteries in addition to tin remain inwards the air for exclusively minutes , non eight-hour shifts.  It makes for prissy click-bait eye-candy , but no , it is non a reality , no affair how many demonstration flights Domino's or Amazon makes.

Why people conduct to believe this shit is beyond me.   Take the Whole Foods thing.   Whole Foods is a blip on the radar inwards the nutrient business.  They are famous for selling celery H2O in addition to other overpriced junk.  The media hypes it because they all alive inwards Manhattan or LA in addition to store in that location in addition to hollo upward paying $15 for an organic cucumber is a goodness bargain.  They also hollo upward this makes them experts on the nutrient business.

The reality of the affair is that the volume of us store at Krogers , Safeway , Winn-Dixie , Wegmans , Shop-right , Wal-Mart of whatsoever 1 of a host of retail chains who build upward the vast bulk of grocery retailing.   That Amazon is acquiring a niche marketer of upscale foods is hardly a threat to Wal-Mart.  Lurleen inwards her trailer is non having her organic kale delivered past times drone - or past times whatsoever other means. 

Today , nosotros are treated to some other scare even virtually Amazon.  Amazon is teaming upward alongside Sears to sell appliances!  Home Depot in addition to Lowes volition become bankrupt!  CNBC - never a source to hold upward trusted for fiscal intelligence - plays the strange game of lumping together Home Depot , Lowes , Whirlpool in addition to Best Buy , in addition to and then uses "market cap" which is a meaningless word , to debate that combined , these companies lost $13 Billion inwards value.

Never trust a sensationalist headline , especially 1 that uses "market cap" to travail to build a point.  Relax , no 1 lost a penny , because marketplace position cap agency zippo , unless y'all decided to sell these stocks yesterday , inwards which instance y'all exclusively lost coin if y'all bought them the 24-hour interval before.   You come across , y'all cannot "lose" phantom gains.  It is similar that a-hole who said , "I lost $250 ,000 on my home!" during the fiscal crises , because he paid $250 ,000 for it years agone , in addition to it went upward to $500 ,000 inwards inflated value during 2007 , in addition to dropped dorsum downwards to $250 ,000 inwards 2008.   He lost zippo , he broke even.  You can't lose potential profits , exclusively realized ones.

But beyond that , why is this analyst using "market cap" instead of the to a greater extent than of import part price?  Well , when y'all tell Lowes stock went downwards 5% inwards value , which it did , it isn't equally alarmist a headline equally $13 Billion dollars.  And nosotros all desire y'all to click on our article , right?

So what is truly going on?   Well , Amazon did non purchase Sears in addition to Sears didn't sell them its Kenmore brand.   All that happened is that Sears listed Kenmore appliances which are compatible alongside Amazon's Alexa electronic assistant , on Amazon's website.   Anyone tin sell anything on Amazon's website , all y'all conduct keep to practise is sign up.   Got some one-time books to sell?  That's how Amazon started.  What to sell appliances?  You tin practise that too.  Some already are.   So why is this Sears proclamation "news" at all?  It ain't.

But volition people purchase appliances online?   Hard to say.   Yes , people become to Best Buy in addition to hold off at electronics in addition to and then lodge them online.   But y'all can't cross-shop a Kenmore appliance alongside the appliances sold at Lowes , equally exclusively Sears carries Kenmore.   And Sears isn't selling upscale Samsung or LG appliances that Lowes has.   And the exclusively products Sears is plainly listing are these "smart" appliances which are non necessarily a huge piece of work of the market.

I read a review online today virtually a "Smart" lightswitch from Lutron that interfaces alongside Apple's iPhone.  It doesn't interface alongside Android , or Google , or Alexa or whatever.   The switch costs $50 in addition to was hard to install.   I scratched my head.  Why would I desire to pass hundreds of dollars changing all the lite switches inwards my identify hence I could access them alongside my smart phone?  I hateful , that is a bully toy to conduct keep , but that is all it is - a toy , in addition to an expensive 1 at that.   Maybe when the cost comes down... but fifty-fifty in addition to then , why?  Light switches tin hold upward bought for nether a dollar , today.

Now Sears does conduct keep an ace upward its sleeve , in addition to that is Sears Home Service - the largest repair network for abode appliances.   Many other appliance companies contract alongside Sears to practise their warranty repairs equally I flora out when my Hotpoint stove in addition to microwave failed nether warranty.   Appliances over the network makes no sense , unless y'all tin deliver , unpack , in addition to install them , in addition to haul away the one-time ones.   Maybe a washer or dryer or fifty-fifty fridge is possible to self-install (at to the lowest degree for me) but a gas range?   Harry Homeowner could blow himself upward alongside that.

However , most Sears Home Service techs conduct keep service trucks , non delivery trucks.  And my experience alongside "truck freight" has been mixed.  Many truck freight companies convey a tractor-trailer to your door , without a elevator gate , hence y'all can't larn heavy items off the truck easily.  And in addition to then y'all conduct keep to acquit it inside.  And no , UPS won't deliver a refrigerator.   They are express inwards weight in addition to size , past times law.

So Sears is going to conduct keep to figure out the delivery in addition to installation over Amazon.  Would they deliver from the local store?  Or what?  And since appliances are a "touch in addition to feel" sort of thing , if somebody wants to purchase a Kenmore appliance over the network , they would desire to become to a Sears store in addition to come across it first.   Oh , correct , Sears stores are closing everywhere.  If in that location is no local Sears store where y'all tin become experience the goods , how practise y'all know what to order?  And if in that location is no local Sears store to deliver the goods , how does the homeowner larn his novel fridge?  Brick in addition to mortar ain't dead yet.  Sears , on the other manus - put a fork inwards it , it's done.

The work for Sears is the same work Radio Shack has - the Trademarks are toxic.   Someone only bought the "Intellectual Property" of Radio Shack , including the trademark hollo in addition to logos , inwards telephone substitution for some of their debt inwards bankruptcy.  They are going to lease the hollo dorsum to General Wireless - the society that was trying to build a become of the Shack earlier it went bankrupt the 2nd time.  My advice to General Wireless would hold upward to only telephone telephone the stores General Wireless , equally the Radio Shack build past times straightaway has a dingy halo - all it stands for is inexpensive toys in addition to substandard electronics.

The same is truthful for Sears , Kenmore , Guardsman Radials , Tuffskin Jeans , in addition to fifty-fifty Craftsman tools - they all correspond mediocrity these days.  The trendy folks alongside $50 lite switches in addition to drone-delivered kale are non going to invite their yuppie friends over in addition to tell , "Want to come across our novel laundry room - nosotros bought Kenmore!"   It is akin to buying an Edsel.   You'll only larn laughed at , in addition to people who purchase trendy crap similar smart appliances don't desire to hold off foolish.   The balance of us purchase the cheaper machine in addition to don't build a indicate of showing off our laundry rooms - in addition to nosotros don't purchase Kenmore , nosotros purchase for inexpensive at Lowes or Home Depot.

So in 1 lawsuit over again , Amazon is partnering alongside a niche instrumentalist , because Amazon can't afford to partner alongside a major player.  Amazon , inwards fact , is non truly earning a lot of coin , at to the lowest degree compared to its part price.  Amazon's P/E ratio is hovering only about 200 , which is the discover of years you'd demand to build your coin back.   Or hold off at it this way , to accomplish a to a greater extent than rational P/E ratio of twenty (which a retailer should conduct keep , online or not) they conduct keep to growth profits (or cutting expenses) by a element of 10.

Or the part cost needs to come upward downwards past times a element of 10.   And I suspect the latter volition occur , over time.

Meanwhile , pitiable dumb one-time Lowes has a P/E ratio of 22.   Really , which is the amend purchase , Amazon or Lowes?  Did I bring upward Lowes pays a dividend of 2.2% piece Amazon pays nothing?

Is Amazon a threat to Lowes?  No to a greater extent than than Home Depot is.   Amazon tin in addition to volition accept some concern away from these stores.  For instance , I went to purchase washing machine drain socks the other 24-hour interval , in addition to Lowes didn't conduct keep them (a 98 cent item).   Amazon had a carton of them - a lifetime furnish inwards fact , for a fairly reasonable price.  Actually the cost was non amend , in 1 lawsuit y'all factored inwards shipping.  But they had them - in addition to that is Amazon's forte , having oddball things y'all desire to purchase that the local brick-and-mortar doesn't buy the farm along inwards stock.

I went to hold off for a wire rack shelf at Lowes , but they didn't conduct keep the exact "Homz Maxi Organizer" that was installed inwards our Casita.   Amazon had it - for $13.   Another online store had a packet of half dozen for $18.   That is the existent threat to Amazon , other smaller online niche retailers in addition to the utilisation of Google to notice them.

The fiscal press is all agog over Amazon , in addition to inwards piece of work that is because Amazon owns its ain national paper which prints flattering articles virtually Amazon.  But the reality is , in addition to what the fiscal media should hold upward hollo for pointed questions virtually , Amazon isn't making plenty coin to justify its part price.  Moreover , it doesn't conduct keep a monopoly inwards the marketplace in addition to never will.   There are also many competitors , such equally WalMart on the large terminate , in addition to mom-and-pop shops online on the small-scale end.

The thought that only because Amazon makes a displace in addition to makes intelligence agency that y'all should panic-sell your shares inwards other retailers is only idiotic.

Myself , I may snatch upward some Lowes stock , straightaway that the cost is depressed.  I already ain Home Depot.

When nosotros become to town these days , the 2 places nosotros almost ever see are Wal-Mart in addition to Lowes.   And I am non certain how these tin hold upward replaced.  I am non getting my fresh kale or my lumber past times drone , or fifty-fifty past times UPS anytime soon.  There are some things y'all only can't lodge online.

UPDATE:  Lowes stock is dorsum upward 4% which makes a prissy gain for the week.   It has nearly recovered all the loss it had due to Amazon panic - within a few days.   $13 Billion inwards "Market Cap" was non wiped away , no affair what the fiscal press says.

I suppose a clever trader could build a lot of coin past times trading based on these "panic" reports.   In fact , I hollo upward they practise - in addition to they larn friends of theirs to generate the panic , hence they tin brusk in addition to long stocks , accordingly.

Trading stocks based on emotions is ever a bad idea.

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